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12th Annual Birthday Bash for Alicia Rose Foundation

Residents from Voorhees, Cherry Hill, Mount Laurel, Collingswood, and all over South Jersey will come together on November 14 for the Alicia Rose Victorious Foundation 12th Annual Birthday Bash. This event will be held at Lucien’s Manor in Berlin from 6:30 to midnight.

The Alicia Rose Victorious Foundation was founded after 17-year-old Voorhees native Alicia Rose DiNatale lost her battle with adenocarcinoma, a rare form of cancer in children and teens, in 2002. Founded by her parents, Mario and Gisele, they vowed to honor their daughter and other teens like her.

12th Annual Birthday Bash for Alicia Rose Foundation


After speaking with other parents who also had suffered the loss of a child, the DiNatales started the Alicia Rose Victorious Foundation in the basement of their home. Fast-forward to 2014 and the foundation has not only moved from the DiNatales’ basement to the Voorhees Town Center but also helped create the first Teen Lounge at The Children’s Hospital of Philadelphia. These lounges are a place for teenagers to take a break from their treatment by watching movies and playing video games, and meet others of the same age.

This year’s birthday bash aims to capture the spirit of Alicia and honor those who have made a difference in the area. This year the two Victorious Champions being honored are Assembly Majority Leader Louis D. Greenwald and Vice President of Safelite Solutions Gary Strain.

Greenwald will be honored as the Community Champion at this year’s birthday bash. Greenwald was inspired by the Alicia Rose Victorious Foundation to create Teen Cancer Awareness Week. Plus he’s an advocate for bringing a branch of the Cancer Institute of New Jersey so those who need treatment won’t have to cross a bridge to get their needed treatment. He also has a history of family service and helped create the Amber Alert System in New Jersey to save and protect abducted children.

12th Annual Birthday Bash for Alicia Rose Foundation

Strain will be honored as a Corporate Champion at this year’s birthday bash. Strain has worked with Safelite Solutions for 25 years, and during that time, he has worked with Safelite insurance clients to design, manage, and improve their claims programs. He’s also a three-time winner of the Safelite Wall of Fame Award.

Strain also works directly with the Alicia Rose Victorious Foundation as vice chair of the board of directors. He’s helped the foundation to raise funds to provide activity rooms in hospitals across the nation for teenagers facing life-threatening illnesses.

More than 400 people are expected to attend this year’s birthday bash,  which will feature a three-course dinner and live entertainment. There will also be a two-hour open bar reception complete with hot hors d’oeuvres. In addition, there will be 150 unique auction items.

The proceeds raised from this event will go toward the Victorious 4 Teens! programs to provide rooms in hospitals for teens suffering from life-threatening illnesses.

Touching the hearts of people from Cherry Hill, Mount Laurel, Collingswood, and other areas of South Jersey, we’re sure the 12th Annual Birthday Bash will be a hit that will help teens with life-threatening illnesses all over the country.